Tools are only effective if they are simple and straightforward because today’s customers expect a website with self-service tools to answer questions quickly.
Tools are only effective if they are simple and straightforward because today’s customers expect a website with self-service tools to answer questions quickly.
Launching an app is not easy, but it can be less stressful if you know the major marketing pitfalls to avoid. Appstore now has millions of apps available for download.This means that there are…read more…
Do those online celebrities with smaller followings really have the engagement that some industry experts suggest? New research offers insights for your next influencer campaign. Just how successful can a “micro-influencer” be at engaging his or her audience?
Nathan Furr, assistant professor of strategy at INSEAD, researches what makes great innovative leaders, and he reveals how they develop and spend “innovation capital.” Like social or political capital, it’s a power to motivate employees, win the buy-in of stakeholders, and sell breakthrough products. Furr argues that innovation capital is something everyone can develop and grow by using something he calls impression amplifiers. Furr is the coauthor of the book “Innovation Capital: How to Compete–and Win–Like the World’s Most Innovative Leaders.”
Just 10 percent of CMOs feel confident they will be able to reach their customer engagement and revenue goals as customers seek more localized, personalized experiences.
