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Exploring the social media … one user at the time .

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    A look under the hood of profitable e-commerce websites

    Tools are only effective if they are simple and straightforward because today’s customers expect a website with self-service tools to answer questions quickly.

    Read the full article at: marketingland.com

    Marketing Management Consulting

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    Tools are only effective if they are simple and straightforward because today’s customers expect a website with self-service tools to answer questions quickly.

    Read the full article at: marketingland.com


    Marketing Management Consulting


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    Launching an app is not easy, but it can be less stressful if you know the major marketing pitfalls to avoid. Appstore now has millions of apps available for download.This means that there are…read more…

    Read the full article at: socialmediaexplorer.com


    Mobile Marketing Management


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    Do those online celebrities with smaller followings really have the engagement that some industry experts suggest? New research offers insights for your next influencer campaign. Just how successful can a “micro-influencer” be at engaging his or her audience?

    Read the full article at: www.prdaily.com


    Marketing Blog


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    It’s not enough to rely on the charisma of the founders.



    from HBR.org http://j.mp/2Wyngv8
    via VWCG.Com

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    Scaling Culture in Fast-Growing Companies

    Chief Operating Officer Scaling Culture in Fast-Growing CompaniesHBR.org    •     June 11, 2019, 12:05 pm It’s not enough to rely on the charisma of the founders.

    COO

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    Instead of repressing or expressing, try reappraising.



    from HBR.org http://j.mp/2F2U0C7
    via VWCG.Com

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    CIOs need to move their departments away from control and toward orchestration.



    from HBR.org http://j.mp/2KbJP2m
    via VWCG.Com

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    Nathan Furr, assistant professor of strategy at INSEAD, researches what makes great innovative leaders, and he reveals how they develop and spend “innovation capital.” Like social or political capital, it’s a power to motivate employees, win the buy-in of stakeholders, and sell breakthrough products. Furr argues that innovation capital is something everyone can develop and grow by using something he calls impression amplifiers. Furr is the coauthor of the book “Innovation Capital: How to Compete–and Win–Like the World’s Most Innovative Leaders.”



    from HBR.org http://j.mp/2KeCmiS
    via VWCG.Com

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    These Aren’t Beach Books, but Managers Should Read Them Anyway

    Chief Operating Officer These Aren’t Beach Books, but Managers Should Read Them AnywayHBS Working Knowledge    •     June 11, 2019, 6:51 pm Why You Need Innovation Capital — And How to Get ItHBR.org    •     June 11, 2019, 2:50 pm Nathan Furr, assistant professor of strategy at INSEAD, researches what makes great innovative leaders, and he reveals how they develop and spend…

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    Four Questions to Fix Low Attendance at Your Sprint Reviews

    Four Questions to Fix Low Attendance at Your Sprint ReviewsMike Cohn’s Blog – Succeeding With Agile    •     Have you ever fallen asleep during a sprint review? Me either. But I can imagine it happening. How about skipping a sprint review because you knew it would be boring? No, but I’ve been tempted. And I…
    What Is Confirmation Bias and How Is It Affecting Your Career?Proje…

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    Solving the Bad Data Problem in Marketing

    It’s easy to mask bad data problems by going through the motions in marketing and sales. Seeing results requires a foundation of strong data.

    Read the full article at: www.aberdeen.com

    Marketing Management Consulting

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    It’s easy to mask bad data problems by going through the motions in marketing and sales. Seeing results requires a foundation of strong data.

    Read the full article at: www.aberdeen.com


    Marketing Management Consulting


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    Marketing Benefits of AI and Machine Learning

    Advances in machine learning and AI are revolutionizing all aspects of business and industry, but most marketers have only scratched the surface.

    Read the full article at: www.chiefmarketer.com

    Marketing Management Consulting

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    Advances in machine learning and AI are revolutionizing all aspects of business and industry, but most marketers have only scratched the surface.

    Read the full article at: www.chiefmarketer.com


    Marketing Management Consulting


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    How to Create a Successful Event Marketing Plan

    The best thing that you can do is be proactive about marketing your event. Check out these tips to help create a successful event marketing plan.

    Read the full article at: alltopstartups.com

    Marketing Consulting

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    The best thing that you can do is be proactive about marketing your event. Check out these tips to help create a successful event marketing plan.

    Read the full article at: alltopstartups.com


    Marketing Consulting


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    6 Email Marketing Myths You Can Ignore

    There’s a lot of misinformation out there about what works and what doesn’t when it comes to email marketing. Here are six myths you can ignore.

    Read the full article at: ducttapemarketing.com

    Marketing Consulting

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    There’s a lot of misinformation out there about what works and what doesn’t when it comes to email marketing. Here are six myths you can ignore.

    Read the full article at: ducttapemarketing.com


    Marketing Consulting


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    Marketing Structures Keeping Customers and Brands Apart—Report

    Just 10 percent of CMOs feel confident they will be able to reach their customer engagement and revenue goals as customers seek more localized, personalized experiences.

    Read the full article at: www.chiefmarketer.com

    Marketing

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