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The Ultimate Guide to Video Marketing


Predictive marketing analytics using BigQuery ML machine learning templates

Predictive marketing analytics using BigQuery ML machine learning templates

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To make machine learning more accessible to data scientists, BigQuery ML is now generally available, and we’ve published three new templates in collaboration with SpringML for marketing analytics use cases.

Read the full article at: cloud.google.com


Marketing Consulting

Marketing Strategy: The Cost Of Losing Creativity

Marketing Strategy: The Cost Of Losing Creativity

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Agencies’ creative perspective, the very currency of the business, is at risk and can only be realized by pulling billions out of tech to fund creative differentiation.

Read the full article at: go.forrester.com


Marketing Consulting Blog

The Ins and Outs of Marketing Automation [Podcast]

The Ins and Outs of Marketing Automation [Podcast]

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Jason VandeBoom, founder and CEO of ActiveCampaign, shares his extensive knowledge on marketing automation trends and where he thinks things are headed.

Read the full article at: ducttapemarketing.com


Consulting

Research: Actually, Consumers Do Buy Sustainable Products


How to Move from Self-Awareness to Self-Improvement

Platforms and Blockchain Will Transform Logistics

Looking Back, Looking Ahead

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It’s a wrap for Season 2, as Youngme, Felix, and Mihir head off on a summer hiatus. Note to listeners: After Hours will return for Season 3 in the fall.



from HBR.org http://j.mp/2Krnqhz
via VWCG.Com

Surveillance Capitalism

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“All digital infrastructure is used to shape human behavior in the direction that will be successful in the marketplace,” says Shoshana Zuboff, whose latest book, “The Age of Surveillance Capitalism,” is a primer for understanding how technology companies are shaping our economy and society.



from HBR.org http://j.mp/2Zyq20o
via VWCG.Com

Why Authentic Workplaces Are More Ethical

What Hospitals Must Learn to Compete

7 Backlog Grooming Tips for Beginners


Fostering an Ethical Culture on Your Sales Team

What Boards Can Do to Prepare for Crises

What Boards Can Do to Prepare for Crises

5 Content Marketing Trends That You Can't Ignore This Year

The Simplest Answer to, "What Is Product Marketing?"

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